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You can’t cut your way to profit.
And you can’t save your way there either.

Cost-cutting feels productive because it’s immediate.
Cancel the software.
Delay the hire.
Trim the budget again.

But shrinking isn’t the same thing

If your bank balance keeps surprising you… this is why. 👇🏼

Money comes in.
Sales look solid.
And yet somehow, the account balance never matches the effort.

It’s not that you’re bad with money.
And it’s not that your busin

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